cognitive biases sales marketing

Cognitive Biases in Sales and Marketing [SLIDES]

From June 12 to 14 we had a 3-day traffic and conversion event Digital Elite Camp 2015. The event is organized by me (Dreamgrow) and my friend Peep Laja (ConversionXL). Most of the event was about hard core CRO but my talks covered cognitive biases and mental heuristics that marketers can use to persuade people. Read more about Cognitive Biases in Sales and Marketing [SLIDES][…]

behavioral economics videos

10 Videos: an Introduction to Behavioral Economics

Behavioral economics’ role is growing in explaining why we do thing the way we do and what motivates us. Gone are the days when economists could base their work on rational behavior maximizing the value to homo economicus. Marketing, sales, persuasion, and other business objectives depend on understanding how people think. I have collected the Read more about 10 Videos: an Introduction to Behavioral Economics[…]