cognitive biases sales marketing

Cognitive Biases in Sales and Marketing [SLIDES]

From June 12 to 14 we had a 3-day traffic and conversion event Digital Elite Camp 2015. The event is organized by me (Dreamgrow) and my friend Peep Laja (ConversionXL). Most of the event was about hard core CRO but my talks covered cognitive biases and mental heuristics that marketers can use to persuade people. Read more about Cognitive Biases in Sales and Marketing [SLIDES][…]

behavioral economics videos

10 Videos: an Introduction to Behavioral Economics

Behavioral economics’ role is growing in explaining why we do thing the way we do and what motivates us. Gone are the days when economists could base their work on rational behavior maximizing the value to homo economicus. Marketing, sales, persuasion, and other business objectives depend on understanding how people think. I have collected the Read more about 10 Videos: an Introduction to Behavioral Economics[…]

Books on Willpower, Motivation, and How We Think
First 20 Hours How to Learn Anything

First 20 Hours: How to Learn Anything, Josh Kaufman [TED VIDEO]

When you think about learning something then you probably see the people who have mastered the skill and think about achieving their level of competence. However, you know that to get to the expert level, to be the best of the best, you need at least 10,000 hours of practice. When you are faced with Read more about First 20 Hours: How to Learn Anything, Josh Kaufman [TED VIDEO][…]

power of habits

The Power of Habit by Charles Duhigg Book Review

The key to internalizing new habits is: The trigger or cue (put your running clothes next to your bed) The Activity or routine (the actual habit, running in this case) The reward (whatever works for you, video suggests small piece of chocolate) Divide the habit you want to create or get rid of into these Read more about The Power of Habit by Charles Duhigg Book Review[…]